Musings from the Pyxis ladies
Social media is a “complement to all other forms of tactical communications (from advertising to PR), not a replacement for any of them. In military terms, social media is what is known as force-multiplier — a tactical element that makes a given force significantly more effective than it would be without it.” – Olivier Blanchard, author [...]
“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but [...]
“In a way, the Internet is like your Hollywood agent – it speaks for you when you’re not around to comment.” – Chris Brogran, author of Trust Agents One of the greatest quotes that I’ve read in a long time. If you are in the know, chances are likely that the Internet is a driving force behind your [...]
Heather and I would like to wish all of our colleagues and friends a wonderful, prosperous and happy 2013! We look forward to working with all of you in the new year.
“In scientific writing, there is little need for ornamentation. The flowery literary embellishments – the metaphors, the similes, the idiomatic expressions – are very likely to cause confusion and should seldom be used in writing research papers. Science is simply too important to be communicated in anything other than words of certain meaning.” – Robert [...]